Most brands specialize in one style/cut fits all when that might not be the best for you and your body. Example: Zegna off-the-rack or custom fits well on someone with sloping shoulders but for a guy with square shoulders it will fight you and be restrictive not to mention that dreaded roll at the back of your neck!
At Masciangelo, we are one of the few companies left in Canada that specialize in different cuts and recommend the best one for your body type/situation. 90% of our clients can wear off-the-rack but choose one of our bespoke cuts which takes every aspect into account for a flawless fit. They also love the fact of having their own personal pattern stored forever so they never have to hunt for the right fit again!